As simple as clicking a button!

A few years ago we sat down and decided to redesign our website and take on competitors in a completely different way.  Not only did we redesign the website but we added so many features that make it so simple for customers to order anything.

Staff at GP saw that the world of printing was rapidly changing, not only was the printing industry becoming more digitized, but we began to notice that customers mind frames towards printing was changing as well.  We soon noticed that clients weren’t ordering the large custom marketing pieces they once were, but were becoming more earth friendly and ordering smaller amounts while still looking for large run material savings.

With that change we entered the digital age of printing. What do we mean by entering the digital age of printing?  Basically, we began to notice that with computers, tablets, and smart phones available to everyone we saw that our customers now had more opportunities to have instant information at their disposals, from e-mails to internet. We saw that people needed quotes faster and assumed that since their runs became smaller the turn around time frame to get material also became smaller.  We saw that high volume became smaller volumes and once flexible deadlines became crucial.

As time passed on at home technology was creating more and more self taught designers that were creating marketing materials at home all hours and needed instant pricing.  Instant pricing wasn’t just for the self taught either, our customers expected quotes delivered much faster, which we obliged. We also noticed that with digital presses becoming more and more prudent in the industry the idea of the hard copy proof also began to simmer. Now people were taking their PDF files sending them and we were sending them directly to the digital presses to be printed.  There was no more ripping files to make sure things were embedded.

Soon, we just weren’t fast enough and knew that if we wanted to stay ahead of our competitors we needed to do something very different and came up with the idea of an online ordering and proofing system.

We made the idea of printing less stressful for our customers and more technology friendly.  We developed digital paper trails and made it so easy for you to track the process of your project and make sure that everything is perfect (a word that just doesn’t exist in printing).

Thank you from all our staff here at Guilderland Printing. Take a look around and feel free to critique it and let us know what and where we can improve your experience.  This new and approved website is after all about YOU our customer.  YOU make us enjoy our careers and  we want you to enjoy coming back time and time again.